“We already have fleet telematics.” We hear this a lot when reaching out to the industry. At first glance we’d say “great to hear, good job implementing this for your drivers and consumers’ safety”. But when we dive a little deeper into the conversation, concern arises. Often we learn that what they really mean is that they have fleet telematics in only a few of their vehicles. It’s common to find companies equipping 5% or 10% of their fleets with telematics and considering that level of deployment to be satisfactory—often mentioning that they’ve chosen to equip the most high-risk vehicles only.
As passionate providers of fleet telematics, we find this incredible. To us, this is the equivalent of playing roulette with the safety of your drivers and passengers. Think of it this way—think in terms of other safety technology, like airbags for example. When was the last time you were in a car without airbags? (Hopefully it’s been quite a while). And why? Because (1) the technology exists and is accessible, and (2) the benefits to drivers and passengers (consumers, to those of you in human services) are clear.
Fleet telematics is no different. The technology exists and is, in fact, quite accessible. (Ask us how we help our customers get full ROI in under a year in many cases). Fleet telematics also delivers several key benefits which are quite well known and directly affect both drivers and passengers.
Not having telematics in your vehicles is operating to chance, out of sight and out of mind. You don’t know what your vehicles are doing. You don’t know what your drivers are doing. You don’t know how safe your consumers are in your vehicles—consumers who have placed their trust your brand by the way. When 80-90% of your drivers are not driving telematics-equipped vehicles, you can’t review their performance. And, therefore, you can’t provide consistent coaching and guidance on safety practices.
The benefits of fleet intelligence are many. But just from a safety standpoint, you don’t want to put yourself in a position where you’re guessing which drivers and vehicles are high risk and which are not. Would you get on a bus whose safety is being taken for granted by the bus line operator? (Neither would we.)
Leading telematics providers can easily, cost-effectively and collaboratively implement fleet telematics solutions, and can review very specific benefits that are achievable across your full fleet. Our suggestion for the day is to not run your fleet by chance. When the capability exists to take this risk off your plate, it’s worth another look at how leading telematics providers, like Orion Fleet Intelligence, are helping to take the guesswork out of fleet management, and letting companies more completely claim that they now have fleet telematics.